Slovenia's leading energy trader enters US market

Slovenia's leading energy trader, the GEN-I Group, has entered the U.S. energy market by opening its subsidiary GEN-I Trading North America LLC in Houston, thereby becoming a global player in the international business environment.

The Group now operates in 27 countries, from the United States and the United Kingdom in the west to Turkey and Ukraine in the east, CE Report informs via the GEN-I Group's official website.

Entry into the United States—one of the most demanding and advanced energy markets in the world—marks a historic milestone for our company and for Slovenian energy. By establishing a company in Houston, one of the world’s energy capitals, we will gain direct access to key markets and partnerships with the world’s largest energy companies.

“Expansion into the U.S. represents a breakthrough step in the development of GEN-I into a global energy trader operating across multiple continents, and at the same time an important recognition of our expertise, reliability, and innovation,” said Maks Helbl, Chairman of the Management Board of GEN-I, at the start of trading on the new continent.

“We are proud that, with our knowledge and experience, we can compete in the most demanding global markets. The decision to expand across the ocean is the result of careful consideration and strategic vision. We look forward to the challenges awaiting us in the U.S. market, which differs from European markets. With our presence in the United States, we want to demonstrate that companies from smaller countries can also help shape the future of the global energy sector. International recognition, strengthening the country’s brand, and opening new business pathways are key elements of long-term economic prosperity,” Helbl added.

The North American market is among the most dynamic in the world. It combines traditionally strong energy companies and a developed financial market with a rapidly growing sector of renewable energy, energy storage, and digital infrastructure such as data centers. This combination creates a highly liquid, technologically advanced, and extremely competitive market where speed, analytics, and the ability to manage complex risks are crucial. It is precisely in this environment that we see significant opportunities for growth and value creation through our advanced trading model and digital solutions.

“In 2025, we built all the necessary trading, regulatory, and human resources infrastructure, and in Houston formed a team that combines international experience with local expertise. The American team now joins more than 800 employees across the GEN-I Group. This blend of knowledge and cultures strengthens our competitiveness and our ability to create added value for customers and partners worldwide,” emphasized Dr. Igor Koprivnikar, MBA, Member of the Management Board of GEN-I, from the trading floor of the new offices in Houston.

GEN-I Trading North America LLC is headquartered in Houston, the largest city in the state of Texas and one of the world’s key energy hubs. Numerous multinational energy corporations and companies operating in energy services, equipment, and research have their headquarters or regional offices there. This unique concentration of expertise, capital, and infrastructure creates an environment that enables rapid networking of ideas, partnerships, and business opportunities on a global scale. For this reason, Houston is a natural entry point for companies seeking to actively participate in shaping the future of global energy.

Following its recent recognition as the best European energy and electricity trader in the prestigious global survey Energy Risk Commodity Rankings 2025, GEN-I’s entry into the U.S. further strengthens its position as one of the leading players in international energy markets. The Group now operates in 27 countries while remaining committed to providing reliable, competitive, and sustainable energy supply to customers in Slovenia and the region.