Etro reboots Animuomini with animal masks

Inspired by the 1997 Animuomini campaign created by photographer Christopher Griffith, Etro’s “Animuomini: Rebooted” collection, designed by Marco De Vincenzo, places the idea of clothing as a livery at its core.

This concept is also emphasized by the presentation setup, featuring 20 mannequins wearing papier-mâché masks made by a Venetian artisan, who sculpturally recreated various animal heads, CE Report quotes ANSA.

Arranged inside a cabinet of curiosities and accompanied by the hypnotic music of Wendy Carlos, a pioneer in the use of the Moog synthesizer, the Animuomini teem with Paisley motifs printed on velvet. They wear robes and pajamas both indoors and outdoors, display feathers along the edges of tailored garments, and don knitwear featuring animal faces, which also blend into the Paisley drops on fluid silk shirts.

Paisley, the brand’s iconic motif, also spreads across trousers, scarves, and robe-like jackets that suggest a relaxed attitude, further highlighted by sweaters tied around the waist, soft and roomy bags, and snugly worn beanies.

The collection underscores the brand’s roots following the acquisition last December of the Etro family’s minority stake by a group of investors consisting of Rams Global, Mathias Facchini (Swinger International), and Giulio Gallazzi (via Sri Group), marking the family’s definitive exit from the brand founded in 1968.