Barilla strikes deal to acquire Goodles
Barilla has reached an agreement to acquire Goodles, the U.S. macaroni and cheese brand.
The news, first reported by The Wall Street Journal, was confirmed by the Italian group, CE Report quotes ANSA.
“We have been following Goodles for some time and have become increasingly impressed by the strength of the brand, the quality of its products and the momentum of its growth,” Barilla Chairman Guido Barilla said. According to him, the acquisition represents “an exciting opportunity for the future.”
Goodles co-founder and CEO Jen Zeszut will continue to lead the Goodles team, while preserving the brand’s autonomy and identity.
Photo: Barilla.com
