Ray-Ban Meta AI Glasses expand into prescription market
EssilorLuxottica and Meta launch a new line of Ray-Ban Meta AI glasses for prescription glasses wearers.
A joint statement announced that “the long-term collaboration between the two companies has created a completely new category, AI glasses, introduced for the first time with Ray-Ban Meta.”
The smart glasses sector has the greatest competitive potential in the market, CE Report quotes ANSA.
Over time, additional models have been added, including the Oakley Meta Hstn and Oakley Meta Vanguard, performance AI glasses for athletes and sports enthusiasts, as well as the Meta Ray-Ban Display, the first glasses with a display integrated directly into the lens.
“We have offered consumers a doorway to the future,” said Francesco Milleri, CEO, and Paul du Saillant, Vice CEO of EssilorLuxottica, “with devices that are beautiful and fit naturally on the face.
And this is just the beginning. By continuing to innovate with AI glasses designed also for prescription glasses wearers, integrating the latest Meta AI functionalities, and further expanding distribution, we are taking a decisive step forward. In doing so, we are bringing the entire industry and millions of new consumers with us,” added Milleri and du Saillant.
