Amanda Seyfried named Tiffany & Co.’s new brand ambassador
Actress Amanda Seyfried is the new ambassador for Tiffany & Co., starring in the luxury jewelry house’s Holiday 2026 campaign, “Love Is a Gift,” which launches with the video “You & Me.”
Set between contemporary New York and the festive atmosphere of the 1990s, “You & Me” tells the story of how a gift from the maison can become a treasured family keepsake, preserving stories, traditions and connections from one generation to the next.
The video was directed by Academy Award-nominated filmmaker Derek Cianfrance and produced in collaboration with creative agency American Haiku and production company Radical Media, CE Report quotes ANSA.
Cinematography was handled by Arseni Khachaturan, ASC.
The ornament featured in the video was specially created for the project in collaboration with production designer Karen Murphy. It draws inspiration from the iconic Bird on a Rock design, created by Jean Schlumberger for Tiffany & Co. in 1965.
The ornament connects the campaign to the maison’s heritage and reflects the enduring value of an object that can be rediscovered year after year. The Tiffany Archives further enrich the family world portrayed in the video through historic pieces, including Louis Comfort Tiffany’s Wisteria glass table lamp, which appears inside the home.
The video’s soundtrack features a new interpretation of “You & Me Song” by The Wannadies, originally released in 1994. The reimagined track transforms a song associated with young romantic love into a celebration of the enduring bond between mother and daughter.
“We are delighted to welcome Amanda Seyfried as the maison’s new ambassador and to introduce her for the first time in our Holiday 2026 campaign,” said Anthony Ledru, president and chief executive officer of Tiffany & Co. “Amanda embodies the joy, style and sophistication that have distinguished our brand for nearly 190 years. We are proud to welcome her to the Tiffany family.”
“I am thrilled to join the Tiffany & Co. family as the maison’s new ambassador and to take part in a campaign dedicated to love, family and traditions passed down from one generation to the next,” said Amanda Seyfried.
Photo: Instagram/tiffanyandco
