Ellie Goulding admits mistake over controversial diamond promotion

Singer-songwriter Ellie Goulding has admitted that it was a mistake to promote diamonds at the center of environmental concerns involving Indigenous lands in Australia, despite her years of environmental activism.

Earlier this month, Goulding attended an event in London on behalf of jewelry company Boodles, CE Report quotes ANA-MPA.

She showcased some of the new pink diamonds in its collection, several of which originated from a controversial mine in Western Australia.

"Protecting the environment is a cause I care about. I always try to live by those values. Unfortunately, in this instance, I fell short," the English singer said, according to a report by The Guardian.

According to Wikipedia, Elena Jane Goulding (born 30 December 1986) is an English singer-songwriter and activist. She has achieved significant commercial success, earning multiple chart records in the United Kingdom and internationally. Goulding has also received recognition for her songwriting, activism for the environmental movement, humanitarian work and support for LGBTQ people's causes.

Goulding's debut single, "Under the Sheets", was released through Neon Gold Records in 2009, and she signed a recording contract with Polydor Records the same year, releasing her debut extended play (EP), An Introduction to Ellie Goulding. Her debut studio album, Lights (2010), debuted at No. 1 on the UK Albums Chart, and was reissued as Bright Lights, spawning three successful singles: a cover version of Elton John's "Your Song", "Starry Eyed", and "Lights".

Goulding's second studio album, Halcyon (2012), was preceded by its lead single, "Anything Could Happen", and a repackaged edition titled Halcyon Days (2013) produced the single "Burn", which became her first number 1 song on the UK singles chart. She then collaborated with the Scottish DJ and record producer Calvin Harris on two singles: "I Need Your Love" and "Outside". After the release of her third studio album, Delirium (2015), and its lead single, "On My Mind", Goulding received a Grammy Award nomination for her single "Love Me like You Do", which was recorded for the soundtrack of the American erotic film Fifty Shades of Grey (2015).

Goulding took a hiatus from 2016 to 2020, struggling with an anxiety disorder and media scrutiny over false claims about her personal life. Her fourth studio album, Brightest Blue (2020), became her third album to top the UK Albums Chart and her fourth consecutive album certified by the Recording Industry Association of America (RIAA). It spawned several singles including the hits "Close to Me", "Hate Me", and "Sixteen". She reunited with Harris on the single "Miracle", which spent eight non-consecutive weeks at No. 1 on the UK singles chart in 2023. Goulding's fifth studio album, Higher Than Heaven (2023), became her fourth chart-topping album in the UK. This tied her with Adele as the British female with the most number-one albums in UK history. A sixth album, titled I Know Too Much, followed in 2026.

Photo Instagram/elliegoulding