Slovenian oral care startup eyes global expansion
Slovenian startup Fresh 32 has secured €1.2 million in venture capital to further develop its innovative toothbrush.
The funding will help them expand their product portfolio, scale operations to meet growing demand, and promote international expansion, CE Report quotes The Slovenia Times.
The startup's flagship product is a TPU rubber bristle toothbrush, which they say is a gentler and more effective alternative to nylon bristle toothbrushes.
Fresh 32 was founded by Jan Habat and Domen Nemanič. The pair first launched toothpaste tabs before developing the innovative toothbrush in cooperation with experts, including dentists.
The Slovenian-made product has a replaceable brush head, which makes it more environmentally friendly.
It hit the market in 2024, and since then, more than 50,000 Fresh 32 toothbrushes have been sold.
The oral care startup posted almost €500,000 in revenue and €8,500 in profit in 2025.
The lead investor in the €1.2 million investment round they recently closed was the Croatian-based venture capital firm AYMO Ventures. Other investors included Slovenia's Tivoli Partners and strategic angel investors from Business Angels of Slovenia and SMOK Angels.
Fresh 32 plans to expand internationally, and the first foreign market they eye is the UK.
"If you're not in the British market, you're not on the map. It's not only a market but also a signal for investors that you are a serious global player," Habat told Forbes Slovenija.
The plan is to restructure the company and move its headquarters to the UK to facilitate access to major foreign investors, the portal reported.
The startup also plans to further product development, focusing on oral biotics and products for children. Their main target audience is young people, particularly Gen Z, where they see a lot of untapped marketing potential.
They told Forbes Slovenija that in the next 12 to 18 months, they are planning another investment round to raise additional funds.
Photo courtesy of the startup
