Dolce & Gabbana Launches Five-Day Fashion Celebration in Rome
Surprise on stage set up in the center of Via Veneto, where for three hours dancers, vocalists, jazz bands, and flamenco performers entertained the crowd with electrifying choreography—
She appeared: Cher.
With her unmistakable voice, long flowing hair, and a figure that defies her 79 years, the legendary artist launched into some of her biggest hits, including The Music’s No Good Without You, Dov’è l’amore, and Believe, CE Report quotes ANSA.
This was the opening party of Dolce & Gabbana’s five-day series of events in Rome. The chosen location: a large and famous hotel on the historic Dolce Vita street, serving as the stage and base for the celebration.
The event was attended by the designers’ guests—mostly fashion buyers and a small group of journalists. Preparations were completed the night before.
The streets around Via Veneto were locked down. The event space stretched from the arches of Porta Pinciana to the corner of Via Boncompagni. Live music, vintage cars placed throughout, framed images from the Secret Dolce Vita photo exhibition, and tables inside and outside the hotel were all adorned in Dolce & Gabbana’s signature leopard print—cushions, carpets, dishes included. Even the waiters wore leopard-print suits.
The party marked the opening of Dolce & Gabbana’s five days in Rome, which kicked off with the photography exhibition Secret Dolce Vita—the first public showcase of materials from the Secret Archive, a vast private collection of millions of unpublished negatives and photographic plates that reveal the hidden soul of 20th-century Italy.
The open-air exhibition, inaugurated on July 12 on Via Veneto, is open to the public from July 13–17 and offers a rare visual journey into the Rome of the 1950s and ’60s. The event was made possible thanks to research and curatorship by Edoardo Dionea Cicconi, with support from Dolce & Gabbana, and in collaboration with Roma Capitale and the Department of Major Events, Sports, Tourism, and Fashion, led by Alessandro Onorato.
