TUI brings global leadership together in Bulgaria to explore tourism opportunities - EXCLUSIVE

TUI's annual Management Meeting is being held in a holiday destination, bringing together representatives from all areas of the company's business, including the airline, tour operations, cruises, hotels, and TUI's experiences division. Alongside the conference agenda, the event provides an opportunity for participants to gain a deeper understanding of the host country, its tourism strategy, and its priorities for future development.

This was said by Magnus Hüttenberend, the Group Director of Media Relations from TUI Group, in an exclusive interview with CE Report.

According to Hüttenberend, the meeting goes beyond internal business discussions by enabling TUI's leadership to become more familiar with Bulgaria as a tourism destination and to learn about the country's long-term vision for the sector. The event also offers valuable insights into Bulgaria's key priorities and goals for the coming years, helping strengthen mutual understanding between the company and its local partners.

He emphasized that TUI and Bulgaria already share a well-established relationship built on close cooperation with tourism stakeholders and the Bulgarian government. Hosting the Management Meeting in the country is intended to further deepen this positive dialogue while creating opportunities to expand business cooperation in the future.

By bringing together senior representatives from across TUI's diverse business operations, the annual Management Meeting serves as a platform for strategic discussions, knowledge exchange, and the exploration of new partnerships that can contribute to the continued growth of tourism in Bulgaria and strengthen the long-standing collaboration between the destination and one of the world's leading travel companies.

Photo: TUI Group

This interview was prepared by Laura Hoffman