Tesla sales fall sharply across Europe

Sales of Tesla electric vehicles fell again across Europe last month, continuing a very difficult year for the company, The Guardian reports.

According to data published by the European Automobile Manufacturers’ Association (ACEA), Tesla registrations in the European Union dropped by 34.2 percent in November compared with the same period last year. In the wider area covering the EU, the UK, and EFTA countries (European Free Trade Association), the decline stood at 11.8 percent, CE Report quotes Kosova Press.

In November, Tesla sold 12,130 vehicles in the EU, down from 18,430 sold in November 2024, causing its market share to fall from 2.1 percent to 1.4 percent.

The decline in Tesla’s sales in Europe is also linked to negative consumer reactions to the political activism of the company’s CEO, Elon Musk, at Donald Trump’s White House, before relations between the two deteriorated. In addition, Tesla is facing increasingly strong competition from rivals, especially Chinese manufacturers such as BYD, which recorded a very successful November.

As reported by CE Report, BYD increased its sales in the EU, EFTA, and the United Kingdom by 221 percent, rising from 6,568 vehicles to 21,133 units sold. The Chinese company is one of several manufacturers taking advantage of the transition to electric vehicles to gain dominance in the global automotive market, supported by strong backing from the Beijing government and regional authorities.

Meanwhile, despite Tesla’s difficulties, the overall electric vehicle market in Europe has continued to grow. During the first 11 months of 2025, fully electric vehicles accounted for 16.9 percent of the EU market, up from 13.4 percent in the same period of 2024.