EU Orders Shein to Fix Unfair Shopping Practices
Today, following a coordinated European investigation, the Consumer Protection Cooperation (CPC) Network—made up of national consumer protection authorities and the European Commission—notified the online marketplace and e-retailer Shein of a series of practices on its platform that violate EU consumer law, CE Report quotes ANSA.
The CPC Network has ordered Shein to bring these practices into compliance with EU consumer protection laws.
Shein is still under investigation and has been asked to provide additional information to the CPC Network, the European Commission stated in a press release.
“The investigation covers a wide range of practices that consumers encounter while shopping on Shein, and which violate EU law—for example, fake discounts and pressure sales tactics,” the European Commission explained. “Additionally, the CPC Network has requested information from Shein to assess its compliance with other obligations under EU consumer law.”
According to the Commission, the Chinese company now has one month to respond to the CPC Network’s findings and to propose commitments on how it will address the identified consumer law issues.
If Shein fails to address the raised concerns, national authorities may take enforcement actions to ensure compliance. This could include fines based on the company’s annual turnover in the EU, the Commission emphasized.
