EU Orders Shein to Fix Unfair Shopping Practices

EU Orders Shein to Fix Unfair Shopping Practices

Business

Today, following a coordinated European investigation, the Consumer Protection Cooperation (CPC) Network—made up of national consumer protection authorities and the European Commission—notified the online marketplace and e-retailer Shein of a series of practices on its platform that violate EU consumer law, CE Report quotes ANSA.

The CPC Network has ordered Shein to bring these practices into compliance with EU consumer protection laws.

Shein is still under investigation and has been asked to provide additional information to the CPC Network, the European Commission stated in a press release.

“The investigation covers a wide range of practices that consumers encounter while shopping on Shein, and which violate EU law—for example, fake discounts and pressure sales tactics,” the European Commission explained. “Additionally, the CPC Network has requested information from Shein to assess its compliance with other obligations under EU consumer law.”

According to the Commission, the Chinese company now has one month to respond to the CPC Network’s findings and to propose commitments on how it will address the identified consumer law issues.

If Shein fails to address the raised concerns, national authorities may take enforcement actions to ensure compliance. This could include fines based on the company’s annual turnover in the EU, the Commission emphasized.

Tags

Related articles

EU-US Trade Deal Averts Tariff War
Greece’s Finance Minister Kyriakos Pierrakakis hailed the new EU-US trade agreement as a positive development that ends months of uncertainty and prevents a potential trade war.
SME Lending Surges in Greece
Disbursements of new loans to small and medium-sized enterprises (SMEs) in Greece rose by around 16% in the first half of the year, reaching €1.21 billion, according to banking estimates.
Greece Remains Investor-Friendly
Despite a broader drop in foreign direct investment (FDI) across Europe, Greece continues to appeal to international investors, according to the EY Attractiveness Survey Greece 2025.
Greece Posts €4.5 Billion Primary Surplus in H1 2025
Greece recorded a primary surplus of €4.52 billion in the first half of 2025, significantly surpassing the budget target of €2.24 billion, the Finance Ministry announced Friday. The figure also exceeded the €2.91 billion surplus posted in the same period last year.
Dan to Visit Austria for Bilateral, Economic Talks
Romanian President Nicușor Dan will visit Salzburg, Austria, on July 25–26 at the invitation of Austrian President Alexander Van der Bellen.
ECB Holds Rates Steady Amid Inflation Target
The European Central Bank (ECB) kept its key interest rates unchanged on Thursday, in line with market expectations, pausing after eight consecutive cuts since June 2024.
Lottery Concession Attracts Two Bidders
Two investment groups have expressed interest in the international tender for a 10-year concession to operate and manage Greece’s State Lotteries, the Greek Superfund announced on Wednesday.
Greek SMEs, Citizens Protest Online Banking Fees
Citizens and small business owners in Greece are expressing growing frustration over excessive fees for online banking transactions, Athens Chamber of Tradesmen (EEA) President Yiannis Chatzitheodosiou said Wednesday.
Romania Risks Losing EU Billions Without Reforms
Romania risks missing out on billions in EU funds unless it accelerates key reforms, warned Cristian Popa, a member of the central bank's Board of Directors, in a LinkedIn post.