Tirana Europe’s fastest-rising city destination in 2025
Tirana is ranked as one of the fastest-growing urban destinations on the continent, being mentioned among European cities that are increasingly attracting the attention of international travelers.
The annual report recently published by the Mastercard Economics Institute for 2025 on global travel trends highlights a shift in European travelers’ preferences toward more meaningful experiences related to well-being, nature, adventure, sports, and gastronomy—a trend in which Tirana is finding a special place, CE Report quotes ATA.
The report notes that this recognition of Tirana is mainly driven by the increase in Italian visitors, making the Albanian capital one of the most attractive spots for foreign tourists.
According to the report, demand for travel to Tirana has significantly increased during the summer months, positioning the capital as a standout destination for urban summer holidays in Europe.
The main trends highlighted in the report include sports as a tourism driver; the most sought-after destinations in 2025; wellness travel; culinary capitals; nature adventures; and business trips that are less frequent but longer in duration.
