Gucci joins Formula 1 with Alpine
Gucci is entering Formula One as the title partner of Alpine Formula One Team, replacing Swiss company BWT, CE Report quotes ANSA.
Starting from the 2027 season, the Renault-owned team, led by Flavio Briatore, will compete under the name “Gucci Racing Alpine.”
The partnership introduces “Gucci Racing,” described in a statement as “a new business and experiential platform built around the values of performance, precision, discipline and excellence, at the crossroads of luxury and sport.”
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