Zara Larsson enters the magical World of Winx

Pop meets the fairies most beloved by millennials and Generation Z.

Rainbow, the global content company created by Iginio Straffi, has announced an exclusive collaboration with international star Zara Larsson for Winx Club.

For the first time, two pop culture icons come together for a crossover project in which the fairies from the saga star alongside the Swedish-born pop star in a hybrid live-action and animated music video, available on the official Winx Club YouTube channel, CE Report quotes ANSA.

The award-winning singer thus enters the magical world of Winx Club, winning over fans with “Midnight Sun,” the hit released in 2025 that was nominated for a Grammy Award for Best Dance Pop Recording.

Thanks to her musical style and image, Zara serves as a bridge to the enchanted Winx world that has accompanied the childhood and adolescence of an entire generation.

An excerpt from the music video will be featured in new episodes of the series “Winx Club: The Magic Is Back.”

The full season will launch in Italy in September on Rai Gulp and RaiPlay, while six new episodes are already available on Netflix.

“The collaboration with Zara Larsson,” said Iginio Straffi, founder and CEO of Rainbow, “comes from a natural affinity: we share the same vision of creativity, freedom of expression and authenticity. Seeing Midnight Sun enter the Winx universe is a source of great pride because it shows how this world continues to evolve and engage with contemporary pop culture without losing its own identity.”

Photo: Youtube video