Snoop Dogg Becomes Co-Owner of Championship club

American rapper and producer Snoop Dogg has become an investor in Welsh side Swansea City, the Championship club said on Thursday, with the songwriter joining Croatian midfielder Luka Modric as a co-owner, CE Report quotes Kosova Press.

The news comes just days after Snoop Dogg helped launch Swansea's new home kit, which had fuelled speculation that the hip-hop artist would have an even greater involvement with the club.

"My love of football is well known, but I feel special to be taking ownership of Swansea City," Snoop Dogg said on the club's website.

"The history of the club and the area really touched me. This is a proud working-class town and club. An outsider fighting back, just like me," he added.

In April, Modric joined American investors Andy Coleman, Brett Cravatt, Nigel Morris and Jason Cohen in Swansea's ownership structure, and the club is hoping the latest investor can help boost their global position.

Snoop Dogg may have arrived on stage asking "Who am I?" (What's my name?), but the 53-year-old has since become one of the biggest names in the music world.

"Snoop's colossal fan base and global audience will certainly help us do this," said the Swansea owners' group.

"He has made it clear to us throughout this process how excited he is about the opportunity to join the club. Snoop has openly shared his love of football and desire to be involved in the game, and we expect his involvement to support us in fielding the most competitive team possible."

Snoop Dogg and Modric join the club as they appear to be facing financial difficulties, having recorded a loss of £15.2m in the last financial year.