Retail Survey Predicts Stable Volumes and Rising Sales in Early 2025
A recent survey conducted by IELKA highlights optimistic projections for the retail and FMCG (fast-moving consumer goods) sectors in the first half of 2025. The study, conducted in late 2024, involved 150 senior executives from supermarket chains and FMCG suppliers, encompassing roles in general management, marketing, sales, purchasing, finance, and IT, CE Report quotes Athens-Macedonian
Key findings from the survey include:
- A projected 0.8% increase in sales value in the first half of 2025 compared to the same period in 2024.
- Stable sales volumes, with a modest 0.1% rise year-on-year.
- Expectations of a positive economic climate, tempered by some concerns.
- Price trends showing signs of stabilization.
Nearly half (48%) of respondents anticipate growth in the sector's sales over the next six months, while only 23% foresee a decline. Overall, executives remain optimistic about market performance in early 2025, signaling a period of steadiness and cautious growth.
