Lego profits jump as toy sales surge
Lego achieved record results in 2025, posting double-digit growth in both revenue and operating profit.
Revenue increased by 12%, reaching 83.5 billion Danish kroner, driven by sustained and strong demand for its product portfolio. The growth was recorded across all market groups, particularly in Western Europe, the Americas, as well as Central and Eastern Europe, the Middle East, and Africa, CE Report quotes BTA.
Net profit rose by 21%, reaching 16.7 billion Danish kroner. Retail sales increased by 16%, outperforming the global toy market, which grew by 7%. As a result, the company’s market share grew at more than double the pace of the toy market.
Operating profit increased by 18%, reaching 22 billion Danish kroner, supported by record revenue, efficient large-scale production, and improved productivity, while strategic investments continued.
“We achieved these results through creative product innovation and operational efficiency, bringing the Lego play experience to more children than ever before,” said Niels B. Christiansen, CEO of Lego, in a statement.
