Summer and holidays boost Italian cinema

Italian box office revenues in 2024 totalled over 493 million euros with approximately 69.7 million movie theatre tickets sold, according to Cinetel data, CE Report quotes ANSA.

Ticket sales and revenue were in line with 2023 figures, with revenue down 0.4% and tickets down 1.3% compared to last year, marking a return to normalcy for the second year in a row following the Covid-19 pandemic, despite strikes in the film industry affecting output and the competition of major sporting events such as the Paris Olympics this summer.

Cinetel stressed the importance of the summer season, with the best results in box-office takings recorded between June and August, and the Christmas period - up 28% compared to 2023, with Italian productions and co-productions accounting for a 45% share of the total.

Overall, seven out of 12 months of 2024 recorded higher ticket sales and revenue compared to the previous year.
In particular, Italian productions and co-productions generated some 121 million euros in revenue and attracted 17.8 million viewers, accounting for 25.6% of the tickets sold, in line with the result achieved in 2023 (25.9%), above the average recorded in 2017-2019 (21%) and close to the average of the entire 2010-2019 decade (27.1%), said Cinetel.

The top three Italian box office hits were "Il ragazzo dai pantaloni rosa" (The boy with the pink pants, 9 million euros in revenue), "Parthenope" (7.5 million) and "Un mondo a parte" (A world apart, 7.3 million).

In general, the top box-office hits included "Inside Out 2", which grossed 46.5 million euros, "Oceania 2" (19.4 million) and "Deadpool & Wolverine" (18 million).