Juventus Secures Multi-Year Sponsorship with Stellantis’ Jeep
Juventus and Stellantis Europe have signed a €69 million agreement for the front jersey sponsorship: Jeep will be featured on the match shirts until June 30, 2028. Jeep has already been the main sponsor for many years in the recent past, CE Report quotes ANSA.
The agreement includes the use of the Jeep brand as the main sponsor on the match shirts of the First Team, Juventus Women, and NextGen squads for all national, UEFA, and FIFA competitions, starting from the current season (including the upcoming FIFA Club World Cup) and for the 2025/2026, 2026/2027, and 2027/2028 seasons.
Juventus will receive €4 million for the remainder of the 2024/2025 season, €19 million for 2025/2026, and €23 million for each of the following two seasons, "plus moderate variable components (malus) in case of failure to qualify for UEFA competitions."
Additionally, Juventus has signed an agreement with Visit Detroit for the second sponsor slot on the front of the match shirts of the First Team, Juventus Women, and NextGen for all national competitions, also until June 30, 2028.
The agreement with Visit Detroit "includes a fixed compensation significantly lower than the Jeep sponsorship contract (consistent with the fewer sponsorship rights granted) and potentially significant variable components (bonuses), based on the achievement of specific objectives," according to a statement from the club.
