Slovenian company, Mercedes-Benz launch co-branded car key finder

The Slovenian company Chipolo, which specialises in developing gadgets used to track items, has struck a partnership with the German automotive giant Mercedes-Benz.

Together, the two companies developed a special edition of Chipolo's car key finder, which features a matte black shell and the Mercedes-Benz three-pointed star, CE Report quotes The Slovenia Times.

Chipolo LOOP - Mercedes-Benz Edition is already available in the Slovenian company's online shop, and it will soon be available at Mercedes-Benz showrooms and authorised dealerships worldwide, the company said.

The finder is a customised version of Chipolo LOOP, a rechargeable tracking tag which was launched roughly half a year ago and can keep tabs on more than just car keys. The company also makes Chipolo CARD, a wallet tracker. The finders work across Android and Apple devices.

"Each Chipolo tracker is designed, engineered, and manufactured right in our hometown headquarters in Trbovlje," said the company, which prides itself on pursuing sustainability goals.

In addition to their rechargeable battery, LOOP finders, for example, are made from 50% post-consumer recycled plastic.

Chipolo and Mercedes-Benz signed a licensing agreement under which Chipolo is allowed to sell the product via its own sales channels. The company estimates it could sell some 25,000 of these special car key finders in the first year and generate some €500,000 in revenue in the process.

Chipolo, which employed nearly 60 people at the end of 2025, posted €11.5 million in revenue last year, up 15% year-on-year, and some €750,000 in net profit.

Founded in 2013, the company estimates it has sold five million Chipolo devices worldwide to date.

Photo: Chipolo